Social Media – hard to get good help?

It’s hard to ignore the explosion of social media and its impact on business. For example, LinkedIn Australia now has >2million members with a new member joining every second.

Many businesses are grappling with questions such as:

  • How can we capitalise on the growth and connect with key business decision makers?
  • How do we navigate the digital landscape, map a business growth strategy and effectively manage risk?
  • How do we build an effective digital strategy, manage implementation and measure results?

With the myriad of platforms and devices we use to stay connected, it can be difficult to know which ones we should invest our time in, particularly when it comes to business.

How do you decide which will yield the best business results? What strategies will you put in place to build your business and professional brand?

It’s no longer a question of whether to involve yourself and your business in social media or not. The question is ‘how are you going to differentiate yourself and your business?’

Another important question to consider is ‘where do you go to get quality advice?’

To be fair, there are many excellent practitioners currently advising on social media. Equally though, there are many people whose only qualification is they have a Facebook page or Twitter account – making them an expert.

It reminds me of the lead-up to the year 2000 with Y2K experts offering advice and expertise. Similarly today we have the ‘social media expert’- willing to advise businesses on how to get the most out of social media.

If you are considering appointing a social media expert, ask to see proof of where they have built a business, and how the growth in the business is directly attributable to the social media efforts and activities.

It’s a tough call, but it’s a question worth asking.

Contributor:

Michael Field, Director at Michael Field Pty Ltd.

About michaelfieldcom

Michael Field is an independent strategy consultant with two decades of experience in strategy, marketing, strategic planning, market research, competitive analysis, needs based segmentation, e-commerce and innovation. His consultancy specialises in providing strategic advice to medium sized B2B and NF organisations. Michael has served as a Non Executive Director (NED) of Save the Children Victoria, is a former Save the Children New South Wales council member and former guest lecturer in marketing, small business promotional marketing and professional communication at ECU in Western Australia. He is the founder of the LinkedIn group Next Director for aspiring and emerging company directors serving more than 4,500 company directors globally. Specialties: - Strategy advice for medium-sized B2B, NFP and member services organisations - Strategic marketing - Market research and analysis - Competitive analysis - Market segmentation - Needs-based segmentation - Development of the value proposition - Marketing and business plans - e-commerce and online strategy development - Social Media - Keynote speaking - Technology and innovation - Ideas and inspiration

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