2 Million Reasons to get Linked In

Congratulations must go to LinkedIn today, who have surpassed two million members across Australia. This milestone is significant for the local LinkedIn Australia team, as described by Cliff Rosenberg, Managing Director for LinkedIn in Australia and New Zealand:

“Since we established local operations, we have seen strong demand and response for our recruitment and marketing solutions services.

“Our growth has been driven by Australian professionals using LinkedIn to network, build their online brand, gain insights from the community and find new career or business opportunities.”

There is no better time than now to think seriously about the way you are using your LinkedIn profile to grow your business. If you are serious about growing your business, LinkedIn is no longer optional- it’s compulsory. If you are yet to sign up to LinkedIn, now is the time. With 45.8 million connections between members, LinkedIn, when managed strategically, can be your competitive advantage.

Having access to a professional networking platform has significantly contributed to the growth of our strategic marketing consultancy. LinkedIn has allowed us to forge new client relationships, share and discuss industry-related topics with like-minded professionals, and grow our professional network significantly.

LinkedIn, as a professional network, should not to be confused with social media platforms, such as Facebook or Twitter. Although LinkedIn has similar functions like reconnecting with-old-friends and sharing updates – LinkedIn is different as the focus is on professional networks and business and industry-related content.

LinkedIn has also enabled global communities such as Next Director to flourish. Next Director is a global community of 3,500 Company Directors, connecting emerging, practicing and leading Company Directors. The Groups function within LinkedIn has made communities such as Next Director possible.

So, what are you waiting for? Now is the time to join LinkedIn, build your profile, get your business on LinkedIn, get your staff on LinkedIn, and engage with your clients and industry.

If you require assistance with your LinkedIn strategy, email info@michaelfield.com. We advise medium sized business-to-business organisations on marketing strategy, including digital strategy.


Michael Field, Director at Michael Field Pty Ltd.

About michaelfieldcom

Michael Field is an independent strategy consultant with two decades of experience in strategy, marketing, strategic planning, market research, competitive analysis, needs based segmentation, e-commerce and innovation. His consultancy specialises in providing strategic advice to medium sized B2B and NF organisations. Michael has served as a Non Executive Director (NED) of Save the Children Victoria, is a former Save the Children New South Wales council member and former guest lecturer in marketing, small business promotional marketing and professional communication at ECU in Western Australia. He is the founder of the LinkedIn group Next Director for aspiring and emerging company directors serving more than 4,500 company directors globally. Specialties: - Strategy advice for medium-sized B2B, NFP and member services organisations - Strategic marketing - Market research and analysis - Competitive analysis - Market segmentation - Needs-based segmentation - Development of the value proposition - Marketing and business plans - e-commerce and online strategy development - Social Media - Keynote speaking - Technology and innovation - Ideas and inspiration

5 thoughts on “2 Million Reasons to get Linked In

  1. Hi Michael
    Very good to see you blogging at last. I’ve been doing it for a while and would certainly encourage others to do the same. For me LinkedIn is simply the most powerful professional networking tool around. Increasingly it is used by headhunters to establish their long-lists of potential candidates. In the world of the aspirant non-exec, it will be invaluable!
    Best wishes

  2. I totally agree with you Michael on the importance of LinkedIn for expanding one’s business networks.

    As a result of one of the LinkedIn Groups, I am now a co-contributor to a book that is coming out later this month. I also have one new client as a direct result of LinkedIn.

    But more importantly, LinkedIn enables me to exchange ideas and discuss topics with a diverse range of professionals such as yourself.

  3. Great advice. LinkedIn feels like its crept up on us very quickly with its growth. I’ve been giving similar advice over the past few months. Thanks for sharing

  4. So glad you’re blogging Michael, because I think you have great things to share. And LinkedIn is a fantastic topic to tackle. I’ve built my network, showcased my talents and business services and even picked up some clients on this platform.


  5. Pingback: Getting the most out of LinkedIn- a BNet Podcast « Michael Field

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